This is a PSA for all you other small business and brand reps!
This article was brought to my attention, today, regarding the FTC and marketing on social media. What it basically boils down to is that the FTC is going to start cracking down on advertising. Brand reps and influencers must make their relationship to a shop clear. This can be done by using #ad or #brandrep. You can also have brand reps state that they are a rep for you in their profile. Make sure that there is some kind of disclosure.
Direct link to FTC Advertising FAQs for Small Businesses